What Drives Us
Leaders in Motorsports, Automotive, and Strategic Development
At Ignition Advisory Group, we bring decades of expertise in professional motorsports, automotive industry consulting, and large-scale venue operations. Our experience spans facility development, event promotion, business strategy, and sponsorship activation at the highest levels of global motorsport and automotive industries.
We have played a pivotal role in the management and development of world-class motorsports venues, hosting premier events such as Formula 1, MotoGP, IMSA, FIA WEC, FIA Rally Cross, NASCAR, IndyCar, and national and regional club racing series. With hands-on experience as F1 event promoters, motorsport facility developers, and operational strategists, we provide critical insights for investors, track owners, and government agencies looking to assess the economic impact and sustainability of motorsports projects.
Beyond track operations, our team has worked with automotive manufacturers, national driving schools, and dealership networks to design and execute product training, consumer engagement programs, and driving experiences that amplify brand loyalty and revenue growth. Whether launching an event, optimizing a business model, or developing a state-of-the-art racing facility, Ignition Advisory Group delivers strategic solutions that drive success.
The Founder
Eric Paradis
- Senior Executive in Motorsports & Automotive Strategy
- Founder & High-Performance Advisor
- Former Pro Racing Driver / Instructor
Eric Paradis has accumulated over 30 years of experience in professional racing, business development, and strategic consulting for performance-focused brands and motorsports venues. His background combines firsthand competitive driving with advisory expertise across the automotive, motorcycle, and motorsports sectors.
Eric began his career as a professional driver and team owner, independently securing sponsorship and managing operations to compete in Canada, the United States, and Europe. His race history includes series such as FF1600, Firestone Indy Lights, the VLN and RCN Series, and the KTM X-Bow Battle. These experiences at the elite level of motorsport provided foundational industry knowledge that later informed his work with OEMs, circuits, talent development initiatives, and motorsports investors.
Following his driving career, Eric established an independent consulting firm and collaborated with a range of global automotive brands, including Audi, BMW, Mercedes-Benz, Porsche, Jaguar Land Rover, Volvo, Lamborghini, and Ferrari. His contributions included the design and execution of product launch strategies, driving experiences, sales and executive training programs, and customer engagement platforms. These projects were developed to support long-term brand value and market performance.
During this period, Eric also founded a secondary venture in the private automotive sector, serving as a sales broker focused on the importation of high-performance vehicles from the United States to Canada for individual clients.
Eric later joined Circuit of The Americas (COTA) as a Senior Executive Consultant for Business Development. Over nearly a decade, he collaborated with senior leadership on commercial partnerships, event programming, and operational strategy. His work supported long-range planning, business growth, community outreach, and educational programming—contributing to the circuit’s overall positioning as a leading venue in North American motorsports.
From 2022 to 2024, Eric Paradis served as an Executive Management Consultant with Flatrock Entertainment Group, where he contributed to the early-stage development of a large-scale motorsports facility in Tennessee. His role emphasized foundational strategy, stakeholder engagement, brand positioning, and facility planning during a formative period in the project’s evolution.
Following that engagement, Eric formalized his advisory background under the Ignition Advisory Group banner—a professional platform documenting prior work in motorsports, motorcycle, and automotive strategy. Past engagements have included leadership consulting, event programming models, talent development frameworks, and OEM-aligned training initiatives.
Throughout his career, Eric has emphasized collaborative execution, long-term value creation, and a people-centered approach to motorsports development. His work has been guided by the principle that meaningful outcomes are achieved through shared effort, strong partnerships, and a commitment to building lasting impact.
ADVISORY BOARD
Strategic Growth Leaders
Ignite Your Vision: Let's Connect
Ready to take your motorsports investment, facility, or brand strategy to the next level? Whether you’re developing a world-class circuit, planning a high-profile event, or expanding your business in the automotive and motorsports industries, Ignition Advisory Group is here to provide expert strategic guidance, data-driven insights, and operational excellence.
Let’s connect. Fill out your details, and a member of our team will be in touch shortly. We look forward to collaborating with you!
Copyright © 2025 Ignition Advisory Group - All Rights Reserved.