Membership Strategy
Pricing within the comparable band, a small differentiated founding cohort, and absorption underwritten to the measured pace — the membership engine that paces the whole project.
Pricing — within the band, not above it
The market evidence (see Comparable Facilities) places SBRC's standard pricing inside the demonstrated comparable band and flags where confirmation is needed.
Standard initiation
Annual dues
Founding tier
Realized vs. list
Model membership
Membership revenue simulator
One-time initiation and recurring dues revenue at a chosen price and active-member count.
Founding tier and its $500,000 real-estate credit are handled separately. Capacity ceiling is 1,515 members.
Membership onboarding projection
Cumulative active membership over time at a chosen sustained pace, against the ~20-year strategic horizon and the 1,515-member long-run ceiling.
The passive market pace is ~20–27/year; acceleration initiatives (founding, equity participation, corporate programs) lift the sustained pace.
Tier structure
| Tier | Initiation | Annual dues | Note |
|---|---|---|---|
| Founding (cap 15) | $1,000,000 | $50,000 | + $500,000 real-estate credit |
| Standard | $250,000 | $50,000 | Within the comparable band |
Absorption pace — the binding constraint
Pace, not price, governs cash flow and the absorption timeline. SBRC plans to the Expected pace and underwrites to the Conservative floor.
Anchored to the measured benchmark (~21/yr) and Autobahn (~27/yr over 20 years).