Revenue and Employment Impact Analysis
The workforce and economic impact of SBRC as a master-planned motorsports community — the permanent operating organization, the one-time construction impact, and the multipliers that extend both into the regional economy.
Scope
This analysis treats SBRC as a master-planned motorsports community, not a single-purpose racetrack. It covers the permanent operating organization across club and membership operations, residential and property management, lifestyle amenities, hospitality and food and beverage, track and event operations, an OEM performance center, and a motorsports business park — together with the employment supported by construction, by the resident population, and by year-round programs. Direct employment is on-site jobs operated by the facility; tenant employment (business-park firms) and OEM-operated employment are additional to facility payroll and reported separately. Construction employment is one-time. Indirect and induced employment is estimated with regional input-output multipliers and requires a region-specific model for final figures.
The operating organization — 72 positions across 13 departments
Annual gross payroll $8.01M; 30%-loaded payroll $10.42M (average ≈ $116,000 per position). Circuit of the Americas (~160 staff) is used only as a structural benchmark; SBRC is a private club at a far smaller scale.
| Department | Positions | Department | Positions |
|---|---|---|---|
| Administration & Executive | 4 | Restaurant & Catering | 8 |
| Marketing | 3 | Security | 5 |
| Accounting | 4 | Track Safety | 6 |
| Partnership Sales | 2 | Concierge | 3 |
| Operations | 2 | Public & Member Event Staff | 11 |
| Facility & Track Maintenance | 10 | Karting Facility Staff | 9 |
| Membership Services | 5 | ||
| Total full-time | 72 | Loaded payroll | $10.42M |
Employment impacts
| Layer | Figure | Basis |
|---|---|---|
| Direct operational (permanent) | ~72 full-time | HR model |
| Facility construction (one-time) | ~1,140–1,710 job-years | $113.77M × 10–15 job-years/$1M (RIMS II) |
| Construction peak on-site | ~640 workers (club-spec) | conventional private-development methodology |
| OEM performance center | up to ~450–500 | Porsche Experience Center reference |
| Business park (tenant-based) | additional to facility payroll | ×2.0 employment multiplier (Indiana) |
| Indirect / induced | ~16–25 jobs / $1M output | metro sports-sector multipliers |
Revenue lines — the activity that drives the workforce
The operating workforce is driven by the volume of the facility's activity lines, most of which recur year-round rather than spiking on event days.
Recurring core
Programs
Hospitality
Industry & land
Demographic and labor-market context
The host labor market (Santa Barbara County) had a civilian labor force of roughly 221,500 with unemployment near 5.5% in early 2026. The wider market area is large — ~2.5 million within 100 miles, 12–14 million within 150 miles (including Los Angeles), and 15–21 million within 200 miles — providing both a customer base and a hiring pool. County detail is carried on the Market Research and Economic Impact pages.